"Culture is how the company acts
when instinct takes over."
~ Benjamin Ortlip
Founder - Culture, Inc.
The problem with most organizational strategy is that it gets jettisoned the instant the fur starts to fly. As Mike Tyson famously stated, "Everybody has a plan until they get punched in the mouth." If we're honest, work punches us in the mouth every day! When that happens, your mission statement doesn't stand a chance. 90% of what happens at work is determined by deeply-ingrained behavioral patterns - instinct! To foster culture, you have to re-program the fundamental instincts of the company. And when you do, you have an organization that embodies the brand promise from the inside out.
When you reprogram the instincts of the people,
you transform the culture of the company.
The 3 levers of worker instinct:
Craft
The desire to be good at something. Craft people engage when they are given a skill to master and are recognized for their talent.
Cause
The desire to believe in something. Cause people engage when they perceive that their work matters in a way that's important to them.
Community
The desire to belong to something. Community people engage when given an opportunity to enhance the well-being of their social group.
I wish I had Ben’s content 20 years ago!”
Bestselling author of Love Works
The 3 Cups™
How Craft, Cause, and Community™
Determine Workplace Culture
"...my cup runneth over..." ~Psalm 23:5
- 1. Everybody has a cup
- 2. A full cup yields a full effort
- 3. Great leaders serve 3 key flavors
Life is simple. When a person’s cup is full, they’re happy; and when it starts to get low, morale tends to follow. This has never been more true than in the workplace. For bosses, that makes the job pretty straightforward: keep those cups full!
But with what, you ask? People generally fall into one of three camps. Some are most satisfied when working a Craft; others just want to contribute to a Cause; and still others are seeking to belong to a Community. When a person’s cup is full, they’re much more likely to give a full effort in return. So, once you know how to serve up these choice, workplace flavors, your culture can be amazing!…
1. Watch the videos
Discover the powerful principles that shape all workplace culture: Craft, Cause, and Community™. Simplify your approach to leading the culture.
2. Fill in the blanks
Follow along step-by-step as you apply this incredible framework to your workplace. You'll come away with an action plan to transform your organization.
3. Jumpstart your culture
Most companies see significant results within the first ninety days. Employee morale skyrockets. Performance rises. Turnover drops. And best of all, joy returns.
Video: Why you need Craft, Cause, and Community™
