"Culture is how the company acts
when instinct takes over."

~ Benjamin Ortlip
Founder - Culture, Inc.

The problem with most organizational strategy is that it gets jettisoned the instant the fur starts to fly. As Mike Tyson famously stated, "Everybody has a plan until they get punched in the mouth." If we're honest, work punches us in the mouth every day! When that happens, your mission statement doesn't stand a chance. 90% of what happens at work is determined by deeply-ingrained behavioral patterns - instinct! To foster culture, you have to re-program the fundamental instincts of the company. And when you do, you have an organization that embodies the brand promise from the inside out.

When you reprogram the instincts of the people,
you transform the culture of the company.

The 3 levers of worker instinct:

Craft

The desire to be good at something. Craft people engage when they are given a skill to master and are recognized for their talent.

Cause

The desire to believe in something. Cause people engage when they perceive that their work matters in a way that's important to them.

Community

The desire to belong to something. Community people engage when given an opportunity to enhance the well-being of their social group.

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“This content and framework can help any leader improve culture.
I wish I had Ben’s content 20 years ago!”
Joel Manby
CEO featured on "Undercover Boss"
Bestselling author of Love Works
3-CupsOPTdesaturated

The 3 Cups

How Craft, Cause, and Community
Determine Workplace Culture

"...my cup runneth over..." ~Psalm 23:5

  • 1. Everybody has a cup
  • 2. A full cup yields a full effort
  • 3. Great leaders serve 3 key flavors

Life is simple. When a person’s cup is full, they’re happy; and when it starts to get low, morale tends to follow. This has never been more true than in the workplace. For bosses, that makes the job pretty straightforward: keep those cups full!

But with what, you ask? People generally fall into one of three camps. Some are most satisfied when working a Craft; others just want to contribute to a Cause; and still others are seeking to belong to a Community. When a person’s cup is full, they’re much more likely to give a full effort in return. So, once you know how to serve up these choice, workplace flavors, your culture can be amazing!…

Video: Why you need Craft, Cause, and Community

Identify your
culture gaps

Every problem with culture can be traced to one of three, simple root causes. Learn to identify any culture challenge your organization faces.

Apply the
framework

Once you know the root cause, follow the framework to create a culture strategy that creates sustainable momentum.

Inspire your
people!

No more waiting to react to culture problems. Proactively and strategically foster the culture of your teams with confidence.

The 3 Cups

How Craft, Cause, and Community
Determine Workplace Culture

"...my cup runneth over..." ~Psalm 23:5

  • 1. Everybody has a cup
  • 2. A full cup yields a full effort
  • 3. Great leaders serve all 3 flavors
Life is simple. When a person’s cup is full, they’re happy; and when it starts to get low, morale tends to follow. This has never been more true than in the workplace. For bosses, that makes the job pretty straightforward: keep those cups full! But with what, you ask? People generally fall into one of three camps. Some are most satisfied when working a Craft; others just want to contribute to a Cause; and still others are seeking to belong to a Community. When a person’s cup is full, they’re much more likely to give a full effort in return. So, once you know how to serve up these choice, workplace flavors, your culture can be amazing!…
CRAFT – The desire to be good at something.
CAUSE – The desire to be-lieve in something.
COMMUNITY – The desire to be-long to something.
Craft people love to lose themselves in the mastery of a skill or role. They enjoy the craft for its own sake, and often draw a sense of identity from their achievements. Their cup remains full only if their work provides an opportunity to be exceptional at what they do. Mundane tasks can empty their cup surprisingly quickly. They don’t require work that is world-changing; and they’re often happy working alone.

Cause people thrive when given the chance to make a significant difference. A pure Cause person is happy performing any craft, even if it’s mundane. Similarly, they can be just as happy flying solo as being part of a team – as long as they’re making a difference. Many are completely satisfied being a very small part of a larger movement.

Community people just want to be “where everybody knows their name.” Camaraderie matters most, and they crave a sense of social interaction from their workplace. Humor can be important, as well as thoughtfulness. They are happy performing a variety of tasks, and may not be overly concerned with changing the world around them. Needless to say, everybody possesses a mixture of all three of these drives. But the main idea for leaders is to develop a strategy for understanding how your people are wired and devising methods to keep each person’s cup overflowing. For more guidance adapting these principles to your workplace, take our Online Course or bring your whole team and attend a Live Masterclass.